Mike Seidle ...notes from the road

Most companies and brands use Twitter as follows:

1. Follow people, and when they follow back, unfollow them.
2. Search for people saying things about your company or brand.
3. Use Twitter to advertise to your followers.
4. Rinse, Repeat.

This strategy is comfortable and safe. It's just like email. Just get them to opt-in. Then broadcast away, just like you do with ConstantContact. Here's why this strategy gets the fail whale: it's stupid and short sighted.

I recently did a vanity search for myself, and found one link that was very inaccurate. It was for Spoke.com, social networking's answer to parked domains or those annoying "fake search engine" pages. Spoke apparently spiders the web and tries to create profiles automatically for you.

Lately, I've been a little obsessed with Twitter. Here are a couple of things I've learned:

Let's connect Indiana! Linking Indiana is a LinkedIn Group that is open to anyone who:

• Lives in Indiana or has lived in Indiana
  
• Works in Indiana
• Owns an Indiana based business
• Has family in Indiana

To join, please take the following two steps: