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start up

The Four Horsemen of the Apocalypse for Startups

Ever wonder why most startups fail?  They usually meet up with one of the four horsemen:

  1. Overestimation of demand. Turns out no one wanted you whiz-bang change the world internet-connected superconducting toilet paper holder.

  2. Inadequate cashflow or availability of bridge funding. Either didn't have enough or couldn't keep it when you got it. Oh, and overestimating demand compounds this.
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