Mike Seidle ...notes from the road

An interesting thing happened during this year's Super Bowl: sexy ads didn't work so well. USA Today published it's Ad Meter Results, and the racier the commercial, the sexier the ad, the less the audience liked it. In fact, not one of the top 10 ads was sexy and most of the bottom 10 were. On the flip side, humor is in with most of the top ten Super Bowl ads being very funny.

Takeaways

• Sex isn't selling as well as it used to.
• Humor is memorable.
• Sexy ads may offend the audience.